The Benefits of Setting and Pursuing Goals Benefits of Setting and Pursuing Goals

Article Summary: 

This article defines goals and gives examples of different types of goals, followed by the benefits of setting and pursuing goals. It’s the first article in a four-part series on goals.


Goals are the desired results we hope to achieve. They’re the object of our ambition and effort.

There are many different types of goals, including the following:

(1) NB: approach goals and activity goals tend to induce more lasting happiness, according to the research.

We can also have goals in different areas, such as career, health, finances, and education.

Goal-Setting Template

Goals are the desired results we hope to achieve—the object of our effort and ambition. Goals are common in our life and work, but that doesn’t mean we’re good at setting and achieving them. Use this Goal-Setting Template to set your goals properly, based on the research and best practice.


The Benefits of Setting and Pursuing Goals

When done well, setting and pursuing goals can help motivate individuals, workers, athletes, teams, and organizations to achieve at higher levels.

Goal-setting works by marshaling motivation and energy to work to achieve our aims. Without goals, we often fail to put in the effort needed to achieve at high levels. There are many potential benefits of goal-setting and goal-pursuit when done well.

Goal-setting can boost our motivation and our sense of purpose, direction, and control. It can help us link our daily behavior with the bigger picture of our important aspirations and dreams—giving us something to strive toward and look forward to.

“There is one thing which gives radiance to everything.
It is the idea of something around the corner.”
-G.K. Chesterton, English writer and philosopher

Goal-pursuit tends to bring structure and a sense of meaning (and, ideally, progress) to our days, while also giving us opportunities to take on new responsibilities, master new skills, and collaborate with others. It challenges us to get organized, use our time effectively, strategize, evaluate, and overcome obstacles.

According to researcher Sonja Lyubomirsky in her book, The How of Happiness, one of the characteristics of the happiest people is that they tend to be deeply committed to lifelong goals and ambitions. Having goals is strongly associated not only with happiness but also with overall life satisfaction. She notes that people who strive for something that’s personally significant to them are far happier than those who don’t have compelling dreams or aspirations.

What’s more, we experience a boost in confidence when we set challenging goals and achieve them. Setting and pursuing goals can boost our energy and lead to greater work engagement, satisfaction, and enjoyment as well as higher productivity and performance. Researchers have established a strong connection between goal-setting and the probability of success.

“Goals are the fuel in the furnace of achievement.”
-Brian Tracy, Canadian-American author and speaker

There are also many benefits of goal-setting and goal-pursuit for teams and organizations. For example, goals can focus us on what matters most, help us find ways to measure progress toward those things, foster alignment, and motivate us to stretch beyond our normal bounds and into the territory of higher performance.

“I’m convinced that if structured goal setting and continuous communication were to be widely deployed, with rigor and imagination, we could see exponentially greater productivity and innovation throughout society.”
-John Doerr, Measure What Matters


Tools for You

Take the Traps Test

We all fall into traps in life. Sometimes we’re not even aware of it, and we can’t get out of traps we don’t know we’re in. Evaluate yourself with our Traps Test.


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Postscript: Inspirations on the Benefits of Goals

  • “If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” -Andrew Carnegie, Scottish-American industrialist and philanthropist
  • “Goals allow you to control the direction of change in your favor.” -Brian Tracy, Canadian-American author and speaker
  • “What keeps me going is goals.” -Muhammad Ali, champion boxer
  • “I visualize where I want to be and what kind of person and player I want to become. I approach the game or goal with the end in mind. I know exactly where I want to go, and I focus on getting there. As I reach those goals, I gain a little more confidence.” -Michael Jordan, legendary basketball champion
  • “An aim in life is the only fortune worth finding.” -Robert Louis Stevenson, Scottish novelist
  • “It is the goals that we pursue that will shape and determine the kind of self that we are to become…. Without a consistent set of goals, it is difficult to develop a coherent self.” -Mihaly Csikszentmihalyi, Hungarian-American psychologist and author

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Gregg Vanourek is a writer, teacher, TEDx speaker, and coach on personal development and leadership. He is co-author of three books, including LIFE Entrepreneurs: Ordinary People Creating Extraordinary Lives (a manifesto for integrating our life and work with purpose, passion, and contribution) and Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards). Check out his Best Articles or get his monthly newsletter. If you found value in this article, please forward it to a friend. Every little bit helps! Benefits of Setting and Pursuing Goals

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