The Importance of Trust in Leadership

There are many ways to think about leadership. For some, as we have seen, it is about control or power. For others, it is about achievement or recognition. For others, thankfully, it is about people and service, along with higher purpose and positive impact.
 
Since leadership by definition involves a relationship between leaders and followers—and, more precisely, an influence relationship—it begs the question of trust. One may be able to command, control, or deceive at some point or for some time, but for an enduring relationship of constrictive influence, trust must be present.
 
Trust is a firm belief in the reliability or truth of someone. This takes us into the deep and rich territory of character, credibility, ethics, honesty, integrity, morality, and values—all of which are essential underpinnings and necessary prerequisites of good leadership. These virtues are good in and of themselves and should be aspired to by all (and, yes, even in competitive contexts such as business and sports).
 
There is also a “business case” for trust. Without trust in an organization or society, things take longer and cost more, due to the need for checks and reviews and the inevitable holding back that comes in such situations. In his book, The Speed of Trustauthor Stephen M. R. Covey wrote, “Trust always affects outcomes—speed and cost. When trust goes up, speed will also go up, and costs will go down. When trust goes down, speed will also go down, and costs go up.” He and his father, Stephen R. Covey (author of The Seven Habits of Highly Effective People), brilliantly described leadership as “getting results today in a way that, by inspiring trust, increases our ability to get results tomorrow.”
 
Leadership scholars James Kouzes and Barry Posner, authors of the classic book, The Leadership Challenge, have been surveying people around the world for decades on the characteristics of admired leaders. More than 100,000 people worldwide have responded, and the findings are powerful:
 
“Credibility is the foundation of leadership. People must be able, above all else, to believe in their leaders. To willingly follow them, people must believe that the leaders’ word can be trusted…. Trust is the most significant predictor of individuals’ satisfaction within their organizations.” -James Kouzes and Barry Posner, The Leadership Challenge
 
This is not rocket science. Imagine working for a leader or colleague whose behavior has demonstrated that he or she is not worthy of your trust, since he or she has deceived or used you. Imagine living with a family member or having a friend who abuses your trust.
 
Unacceptable. Such a situation requires change, and urgently so.
 
Of course, we all make mistakes and, when we do, thankfully we can redeem and make amends when others are kind and gracious enough to give us a second chance. But patterns of deceit warrant decisive action. Otherwise, we enable abuse and corrosive forces in our organizations and society.
 
Trust is essential in leadership—and in all forms of human relationships and organizations. Chronically failing the trust test is disqualifying for leaders.

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Gregg Vanourek is an award-winning author who trains, teaches, and speaks on leadership and personal development. He runs Gregg Vanourek LLC, a training venture focused on helping you lead yourself, lead others, and lead change. Gregg is co-author of three books, including Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards) and LIFE Entrepreneurs (a manifesto for integrating our life and work with purpose and passion). Twitter: @gvanourek

The Importance of Credibility in Leadership

Credibility: the quality of being worthy of belief and trust

Credibility, which flows from character and competence, is one of the most essential aspects of leadership. High credibility is a tremendous asset for leaders seeking to achieve exceptional performance and positive impacts. Low credibility is devastating.

Credible leaders are straight with people, even about hard topics. They walk the talk and practice what they preach. They do what they say they will do and follow through on promises.

Think about what you have wanted from your leaders, parents, teachers, and coaches over the years. Think of the impact that credible leaders have had on your life. Think of the kind of leader you would want your children or best friend to work for.

Leadership scholars James Kouzes and Barry Posner, authors of the best-selling classic, The Leadership Challenge, have been surveying people around the world for decades on the “Characteristics of Admired Leaders.” More than 100,000 people worldwide have responded, and the findings are powerful and surprisingly consistent across nations:

“In every survey we’ve conducted, honesty is selected more often than any other leadership characteristic. Overall, it emerges as the single most important factor in the leader-constituent relationship…. First and foremost, people want a leader who is honest….
“…people want to follow leaders who, more than anything, are credible. Credibility is the foundation of leadership. People must be able, above all else, to believe in their leaders. To willingly follow them, people must believe that the leaders’ word can be trusted.”
-James Kouzes and Barry Posner, The Leadership Challenge

Table 1. Characteristics of Admired Leaders
(% of respondents selecting each characteristic over time periods)

According to their research, when people perceive their manager to have high credibility, they are significantly more likely to:

  • Be proud to tell others they’re part of the organization
  • Feel a strong sense of team spirit
  • See their own personal values as consistent with those of the organization
  • Feel attached and committed to the organization
  • Have a sense of ownership of the organization

When they perceive their manager to have low credibility, they are significantly more likely to:

  • Produce only if carefully watched
  • Be motivated primarily by money
  • Say good things about the organization publicly but criticize it privately
  • Consider looking for another job if the organization experiences problems
  • Feel unsupported and unappreciated

That leads them to the Kouzes-Posner 1st Law of Leadership:
“If you don’t believe in the messenger, you won’t believe the message.”

And then to the Kouzes-Posner 2nd Law of Leadership:
DWYSYWD: “Do what you say you will do.”

Today we all face grave challenges, from the pandemic and economic crisis, with all their stresses and pressures, to competitive and technological disruption. Now more than ever we need credible leaders worthy of our belief and trust.

“Credibility is a leader’s currency. With it, he or she is solvent; without it, he or she is bankrupt.”
-John C. Maxwell

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Gregg Vanourek is an award-winning author who trains, teaches, and speaks on leadership and personal development. He runs Gregg Vanourek LLC, a training venture focused on helping you lead yourself, lead others, and lead change. Gregg is co-author of three books, including Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards) and LIFE Entrepreneurs (a manifesto for integrating our life and work with purpose and passion). Twitter: @gvanourek