Purpose Demystified

Article Summary: 

Many people resist thinking about their purpose, in part due to common misunderstandings about it. Excerpts from my conversation with best-selling author, Richard Leider.*

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Gregg Vanourek: 

Richard, congratulations on your new book, the fourth edition of The Power of Purpose: To Grow and to Give for Life, with David Shapiro. Great to see it doing so well. I want to start at the beginning. Many people, when they think about purpose, might be a little skeptical. They might struggle with it. Some might come to you and say, Purpose sounds a little abstract, Richard. It sounds a bit distant and philosophical. I live in the real world. What would you say to them?

Richard Leider: 

Well, the quick answer is, I talk about “Big P” purpose and “little p” purpose. Big P purpose is what they’re struggling with when they say that. It’s like, I need to save the planet. So, it’s having a cause or being committed to something you care about. Little P purpose is what you do when you arise this morning to make a difference in one person’s life. It can take 10 seconds. You can give a hug, a kind word. There are 1,440 purpose moments in a day. Can’t you find just one purpose moment to make a difference in another person’s life? That is the power of purpose.

Gregg: 

I love it. There are 1,440 minutes in a day, and you can use even just a few of them for little P purpose. You don’t always have to get caught up in Big P purpose.

Richard: 

Yes, Big P is good, but mostly, it’s not what I talk about these days. What I talk about is that people live the lives they need to. As you said, Gregg, I live in the real world. Well, the real world is 1,440 purpose moments.

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Gregg: 

What would be an example of a Big P purpose versus a little P purpose?

Richard: 

Well, my Big P purpose is to help others unlock the power of purpose. That’s how I make a living. It’s my vocation. That’s what I’m known for. But my little P purpose, right now, is what we’re doing to make a difference in one person’s life today—and then again tomorrow.

Gregg: 

And you can do that in so many different ways that are much more accessible. It can be a nice conversation with somebody. Recognizing someone. Thanking the barista. Holding doors open for someone.

Richard: 

Exactly, but you have to be intentional. This is who we are as human beings. It’s in our DNA to be part of a group or community. How do we do that? We do that through what you just said, with the barista, at the gas station or the store. We turn to somebody and say, Oh, you look great, or, Thank you. And out of that comes a felt sense. The bottom line here is that purpose is a felt sense. You feel it because it is who we are as human beings.

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Gregg: 

It sounds like it’s something that, instead of being distant and abstract, you end up living into with your day-to-day actions and mindset. You come back home to that DNA that’s your heritage. You come back into it, as opposed to being separate from it.

Richard: 

Purpose is age-agnostic. It can be young people, it can be mid-life people, it can be retired people. Often, we hear from retired people, Well, I’ve had my career, I’ve done my job, I’ve done my role. And I say, You haven’t done your life. Your life still exists as part of the community. What’s your reason to arise?

“Purpose is age-agnostic. It can be young people, it can be mid-life people, it can be retired people.”
-Richard Leider

Gregg: 

What are some other things that people often don’t understand or get right about purpose?

Richard: 

My favorite quote about purpose is from the American essayist, E.B. White, who says this:

“I arise in the morning torn between a desire to save the world and a desire to savor the world.
This makes it hard to plan the day.”

-E.B. White

He got it right. It’s about both saving and savoring. You want to savor life. Yes, you want to do the things you love to do and enjoy. You don’t have to be Mother Teresa, or Martin Luther King, Jr., or some Big P purpose person. What you have to do, though, is not just be about you. The dark side of purpose is self-absorption. When we’re around narcissists, self-absorbed people, we don’t like that.

Purpose is always about serving others.

But you don’t have to have your whole life be about that. It can be just a few minutes a day. It’s about the balance between saving and savoring.

Personal Values Exercise

Complete this exercise to identify your personal values. It will help you develop self-awareness, including clarity about what’s most important to you in life and work, and serve as a safe harbor for you to return to when things are tough.

 

Gregg: 

I think many people can have this mistaken idea that purpose sounds like navel-gazing, that it’s all about me, sitting around thinking, What’s my purpose? You’re saying it’s not. It’s serving. And giving is fundamental to living on purpose. The subtitle of the new edition of The Power of Purpose is “To Grow and to Give for Life.”

Richard: 

One of the examples of that is a story about a man named Ed Rapp. He was one of the presidents of the three big units within Caterpillar Inc., and he was about to become the CEO of Caterpillar worldwide. He was out running with his son, and his son noticed his foot was dragging. Long story short, he was diagnosed with ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease).

Ed is from a farm community in Missouri. There were 30 kids in his high school class. He was the first in his family and class to go to the University of Missouri, get a business degree, etc. Here he is about to ascend to the higher levels of leading on purpose, and he has to resign because he’s got ALS.

I talk to him regularly, and he has the Big P purpose and the little P purpose. His Big P purpose is to make a difference with the science and research of ALS. He created an organization, Stay Strong vs. ALS. I think they’ve raised about $20 million. Every day, five days a week, he gets up and he coaches somebody just diagnosed with ALS, someone who’s scared and wants to know, What can I do?

He said, Richard, I get more juice out of that. It’s not going to save my life. I’m going to die from this. But it brings more aliveness to me than almost anything else, that ability to make a difference in one person’s life.

Gregg: 

I love that, and it raises the issue of suffering in the world. Part of the human journey is that we all suffer. Many people today are concerned about the state of the world. There’s a lot of pain and concerning things happening, but purpose is something that can redeem suffering. Ed’s story is also interesting because it’s not this abstract thing. He found purpose in a way that was personal for him, and ways in which he could really connect with the people who are newly diagnosed, because it’s been part of his story—his story of making the best of it and doing good with it. That’s the personal piece.

Gregg Vanourek and Richard Leider

* Video conversation between Gregg Vanourek and Richard Leider via Zoom, recorded, transcribed by Otter.ai, and then edited by Gregg.

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Gregg Vanourek is a writer, teacher, and TEDx speaker on personal development and leadership. He is co-author of three books, including LIFE Entrepreneurs: Ordinary People Creating Extraordinary Lives (a manifesto for living with purpose and passion) and Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards). Check out his Best Articles or get his monthly newsletter.

Richard Leider is an internationally best-selling author, coach, and keynote speaker who’s widely viewed as a thought leader of the global purpose movement. His work is featured regularly in many media sources, including PBS and NPR. He is the founder of Inventure—The Purpose Company, a firm created to guide people to live, work, and lead on purpose.

 

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Postscript: Inspirations on Purpose

  • “When we are clear about our purpose, or at least working toward it, our lives come together in powerful ways.” -Christopher Gergen & Gregg Vanourek, LIFE Entrepreneurs: Ordinary People Creating Extraordinary Lives
  • “Purpose reveals itself when we stop being afraid and start being ourselves.” -Richard Leider, “An Incomplete Manifesto for Purpose”
  • “If there’s just one habit you can create to help you find your purpose, it would be helping others.” -Amy Morin

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The Most Common Myths about Purpose

Article Summary: 

Many people struggle with knowing their purpose. It can be confusing, unclear, and intimidating. Here we bust the most common myths about purpose.

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Of all the top personal development practices, discovering our personal purpose can be among the most challenging for many of us.

It begins with confusion about what purpose is. Our purpose is why we’re here, our reason for being. William Damon, a Stanford University professor and author of The Path to Purpose, defines purpose as “a stable and generalized intention to accomplish something that is at the same time meaningful to the self and consequential for the world beyond self.”

Discovering purpose is also hard because there are many myths and misconceptions about what purpose is.

Quality of Life Assessment

Evaluate your quality of life in ten key areas by taking our assessment. Discover your strongest areas, and the areas that need work, then act accordingly.

 

Myths about Purpose

Here are the most common and damaging myths about purpose:

 

Purpose is the same as passion.

People often use the words “purpose” and “passion” interchangeably, as if they’re the same thing. They’re connected but not equivalent. While purpose is why we’re here, a passion is a compelling or powerful feeling or emotion. (This gets tricky because we obviously feel passionate about our purpose.) In our book, LIFE Entrepreneurs: Ordinary People Creating Extraordinary Lives, Christopher Gergen and I noted that passions are those things that consume us with palpable emotions. What are the things we love so much that we’re willing to suffer for them? Those are great, but they don’t get us all the way down to our reason for being.

My purpose must be completely original.

We need to stop putting so much pressure on ourselves when it comes to our purpose. There’s no competition for originality. The key is authenticity: have we landed on a sense of purpose that is real and true to us, that speaks to our essence?

 

Purpose is a luxury reserved for the select few, for the affluent and privileged.

Because it can be so hard and take so long, it’s tempting to conclude that purpose must not be for us. We can dismiss it as something reserved for the elite, or the fortunate, and not for us. But purpose is universally available. A hunger for purpose and meaning is built into human nature, and it’s accessible to us all, especially via connection with and service to others.

“Man’s main concern is not to gain pleasure or to avoid pain, but rather to see a meaning in his life.”
-Viktor Frankl

 

Purpose is abstract, theoretical, and impractical.

It can be easy to dismiss purpose as something that’s impractical. The notion of knowing our purpose can feel quite distant and philosophical. But in truth, purpose is utterly practical. It means infusing our actions with a deeper meaning informed by a highly motivating gift of clarity about fundamental aims. W. Clement Stone observed that “Definiteness of purpose is the starting point of all achievement.” In other words, the path to achievement and success starts with purpose.

“The difference between success and failure—between a life of fulfillment and a life of frustration—is how well you manage the challenge of making meaning in your life.”
-Bruce Feiler, Life Is in the Transitions

 

My purpose should come to me in a revelation.

The notion that our purpose will come to us fully formed and crystal clear is unrealistic. Our sense of purpose can be messy and take time to unfold. We get a sense of purpose as we live our lives and make mistakes, observing over time periods when we feel “on-purpose” or “off-purpose.”

“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
-Marcel Proust

 

Purpose is all about me and what I need and want for my life.

To some, the notion of discovering our purpose sounds like navel-gazing. To know our purpose, we must “monk out” and become a hermit in a cave thinking deep thoughts. And then when we figure it out, we’ll be happy and successful. But all this is backwards. We look inside to uncover our purpose so that we can look outside and actualize it in the world, with contributions to others based on real connections and a heart to serve. Purpose always comes back to others and to something larger than ourselves.

“You have to build meaning into your life, and you build it through your commitments—whether to your religion, to an ethical order as you conceive it, to your life’s work, to loved ones, to your fellow humans.”
-John W. Gardner, public official and political reformer

 

Purpose is “out there” for us to go find.

Yes and no. We discover a sense of purpose within by bumping up against the world and getting a sense of what feels empty to us versus what fills us up with energy and meaning. And as we begin to discover it, and to feel it deep in our bones, the whole point is to take it out into the world, to actualize it. In truth, purpose is discovered with and realized through both reflection and action in the world.

When we go looking to find our purpose, it can elude us. Purpose is less something that we find and more something that we uncover by peeling off layers of expectation and obligation until we get to the root of who we are and what (or who) calls to us. Also, the point isn’t finding our purpose. It’s living it. The point is living a life that lights us up and beings good things to those around us.

“Purpose is that deepest dimension within us—our central core. It is the quality we choose to shape our lives around. Purpose is already within us waiting to be discovered.”
Richard Leider, author and expert on purpose

 

I have just one purpose—or a purpose can only be manifested in one way.

Oh, the pressure. What’s my one purpose that will answer everything? The poet Walt Whitman once wrote, “I am large. I contain multitudes.” And so it can be with purpose. While some may find purpose in ONE THING, others may find it in many different things, from family and relationships to work and hobbies. There are likely to be patterns and themes connecting them, but purpose doesn’t have to be one dimensional.

 

Purpose has to be big and bold (e.g., saving the world).

This isn’t a competition. Purpose is measured less in size and boldness and more in depth, truth, and commitment. Author Richard Leider distinguishes between a “BIG P” Purpose (a noble cause or something you can dedicate your life to) and a “little p” purpose (the day-to-day choices of how you can contribute to others). For example, his own BIG P purpose is to help others unlock the power of purpose, and his little p purpose is to make a difference in one person’s life every single day. Note that little p purposeful actions are just as worthy and valuable, but on a smaller scale, and they can compound over time into something remarkable.

 

My purpose will never change.

Some people may have the experience of an unchanging purpose that remains consistent over time. But many of us go through chapters and seasons in life, and new layers of purpose get revealed in that flow of time. We change in our circumstances and outlook, so our experience with purpose can evolve, for example, becoming clearer, deeper, and richer. It may be there was a deeper underlying purpose there all along, but we change in our ability to see and experience it.

 

My purpose will manifest in the one “perfect job” that I must find.

For most of us mere mortals, there is no one perfect job. We can have a great job, but change is inevitable. The key is continually infusing our work with meaning and contribution and making adjustments along the way. We can infuse any job with purpose, excellence, and contribution.

 

Once I find my purpose, I’ll be done and can move on.

Even if we’ve done the hard work of discovering our purpose (which few people take the time to do), there’s still further richness ahead of us. Most importantly, we must diligently infuse our life and work with that purpose. And we’re wise to continue revisiting that purpose through different chapters and seasons of life, such as school, early career, marriage, children, midlife, etc.

 

My purpose can be revealed to me by a wise elder, mentor, or friend.

There’s no doubt that a wise elder, mentor, or friend can help us discover our purpose. For example, they can ask probing questions that help us shatter our illusions. Or they can help us acknowledge when we’ve lost our way or are in a trap. They can help us see things about ourselves that we’re missing. But in the end, our purpose is our own, and it’s up to us to realize and experience it in its authentic depth as only we can.

Take the Traps Test

We all fall into traps in life. Sometimes we’re not even aware of it, and we can’t get out of traps we don’t know we’re in. Evaluate yourself with our Traps Test.

 

Only some types of work are capable of being purposeful.

Some people self-select out of purpose on the assumption that only some types of work are purposeful. Purpose, they reason, is only the domain of activists, changemakers, and healers and not the domain, for example, of bankers, plumbers, and technicians. Extensive research from Yale School of Management Professor Amy Wrzesniewski and her colleagues has demonstrated otherwise. They’ve found three main ways people relate to their work:

  1. Job orientation, with work as a means to an end
  2. Career orientation, with a focus on advancement, success, and prestige
  3. Calling orientation, with work as integral to our life and identity

According to their research, any job can become a career or calling, any calling can become a job or career, and any career can become a job or calling. Much depends on how we craft our tasks, relationships, and thinking about our work—what Professor Wrzesniewski calls “job crafting.”

“You can find purpose in any job. It is all in how you approach it.”
-Aaron Hurst, The Purpose Economy

 

Conclusion

As we’ve seen, there are many myths about purpose. Discovering purpose is hard enough on its own without having to break through these myths and misconceptions.

While purpose is powerful, of course it’s not enough in and of itself to bring us a happy, successful, and fulfilling life. We also need other critical foundational elements, such as values, vision, strengths, passions, relationships, and more.

But purpose is one of the essential elements of crafting a good life with good work. We’re wise to uncover our purpose and build our lives around it.

Personal Values Exercise

Complete this exercise to identify your personal values. It will help you develop self-awareness, including clarity about what’s most important to you in life and work, and serve as a safe harbor for you to return to when things are tough.

 

“Meaning is not something you stumble across, like the answer to a riddle or the prize in a treasure hunt. Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you, out of your own talent and understanding, out of the things you believe in, out of the things and people you love, out of the values for which you are willing to sacrifice something. The ingredients are there. You are the only one who can put them together into that unique pattern that will be your life. Let it be a life that has dignity and meaning for you. If it does, then the particular balance of success or failure is of less account.”
-John W. Gardner, public official and political reformer

 

Reflection Questions

  1. Have any of these myths inhibited you from exploring or committing to your purpose?
  2. Which myths are the most common obstacles to purpose?
  3. What will you do to further explore or actualize your purpose?

 

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Gregg Vanourek is a writer, teacher, TEDx speaker, and coach on personal development & leadership. He is co-author of three books, including LIFE Entrepreneurs: Ordinary People Creating Extraordinary Lives (a manifesto for living with purpose and passion) and Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (a winner of the International Book Awards). Check out his Best Articles or get his monthly newsletter. If you found value in this article, please forward it to a friend. Every little bit helps!